The store is the 2nd in the franchise program of the brands in Brazil and has a personalized environment, services, shooting stands, meeting/business room and the complete portfolio of weapons and ammunition
Taurus and Companhia Brasileira de Cartuchos (CBC), Strategic Defense Companies and the main manufacturers of arms and ammunition in the world, inaugurated on November 30 the first AMTT – Armas Munições Tiro e Treinamento store in São Paulo, the largest Brazilian venture focused on the market.
The establishment, with 1,674m² of built area and two floors, has an exclusive layout and was designed to be an integrated environment, with accessibility in all areas, where customers will find everything they need for defense, shooting sports, and leisure. Besides the complete line of Taurus/CBC weapons and ammunition and the brands’ marketplace products, among them accessories, holsters, backpacks, safes for handguns and weapon cleaning kits, the store has dispatching services, technical assistance, after-sales, qualification courses and activities related to the segment.
AMTT São Paulo also counts on meeting, business and training rooms, coffee space, VIP lounge, two shooting stands contemplating 7 lines of 25 m² and 1 line of 10 m² for Air Gun, besides winter garden and parking lot.
The AMTT concept store is the second in Brazil and follows the same proposal of the first unit opened in November 2021 in Brasilia (DF), designed to provide a special shopping experience in an environment that meets all customer needs.
“The opening of AMTT São Paulo is the concretization of our business expansion strategy and confidence in a new moment in the industry, offering the best experience for the segment in a space that allows another form of connection. This space brings together the entire ecosystem of products, solutions, and services, with a store concept based on the best stores and experiences existing in the United States, the largest and most demanding market for weapons and ammunition in the world. We want everyone to feel welcome in our establishment”, says Taurus’ CEO, Salesio Nuhs.
The new unit is part of the TAURUS CBC Franchise Program, which is expected to be launched in 2023 and will offer, at first hand, to current business partners a new investment possibility for their businesses. The Franchise Program is part of the brands expansion plan, which currently has more than 3,000 accredited points of sale in all states of Brazil, and also aims to contribute to promote the shooting sport throughout Brazil, encouraging the entry and training of new shooters and talents, as well as more environments for training.
According to CBC CEO Fábio Mazzaro, the AMTT store will further strengthen the segment. “The initiative does not change the strategy of strengthening distribution partners. We continue to invest in programs that value the relationship and loyalty of our network of business partners, such as the Retailer Relationship Program (PRLO), which is a success throughout Brazil, with more than 1,250 accredited stores, and that aims to promote a qualified distribution network, focusing on customer satisfaction and experience,” he explains.
With the franchise program and the PRLO CBC TAURUS, the companies offer the arms and ammunition market different partnership options, considering the various entrepreneur profiles, and seek to form a hub of establishments capable of meeting all consumer needs, being relationship points, where service, quality and convenience are essential.
*** Translated by the DEFCONPress FYI team ***