Cyber threats are constantly evolving, demanding robust and innovative strategies from companies to protect their data and operations
By Eduardo Hiro
Cybersecurity has become one of the fundamental pillars for the survival and growth of companies in today’s digital landscape. In 2024, cyber threats will continue to evolve in complexity and sophistication, putting not only confidential information at risk, but also reputation and business continuity.
Among the most prevalent threats are ransomware attacks, which have been a constant headache for companies of all sizes. These attacks block access to company data, demanding a ransom for release. The sophistication of these attacks has increased, with cybercriminals using advanced encryption techniques and threatening to disclose confidential information if the ransom is not paid.
Another significant threat is phishing attacks, where hackers trick employees into divulging sensitive information or installing malware. These attacks are increasingly targeted and personalized, making them difficult to detect. In addition, insider threats represent a major challenge. Disgruntled or negligent employees can cause significant damage, whether intentionally or accidentally.
The lack of adequate training and robust security policies contributes to increasing this risk. The Internet of Things (IoT) also introduces new vulnerabilities, with connected devices often being targeted due to inadequate security settings.
To combat these threats, companies need to adopt a multi-faceted approach to cybersecurity. Implementing a robust security infrastructure is crucial. This includes advanced firewalls, intrusion detection and prevention systems, and security solutions based on artificial intelligence that can identify and respond to threats in real time. Data encryption, both at rest and in transit, is key to protecting sensitive information
Continuous employee training is another key part of the defense against cyberattacks. Employees should be educated on cybersecurity best practices, such as recognizing and avoiding phishing emails and using strong, unique passwords. Awareness programs and attack simulations can help keep staff alert and prepared.
Vulnerability management is equally important. Carrying out regular security audits and penetration tests can identify and correct weaknesses before they are exploited by criminals. In addition, implementing an update and patch policy for all systems and devices ensures that the latest known threat protections are in place.
In 2024, cybersecurity faces critical and emerging challenges, evidenced by recent data that highlights the seriousness of the situation. According to a report by Check Point Software, the increase in ransomware attacks, with a 57% growth in the number of incidents targeting companies in 2023 and a predicted global cost of US$26 billion by 2024, Cybersecurity Ventures points out, reflects the growing sophistication and impact of these attacks. IoT devices are also at the center of concerns, with a Gartner report predicting that by 2025, 75% of attacks on these devices will be aimed at companies, and an annual cost related to data breaches of around US$14 trillion by 2023, according to Forrester Research.
As cyber threats continue to evolve, companies must be prepared to adapt and strengthen their security strategies. Investing in advanced technology, employee training and proactive vulnerability management are essential steps to protecting digital assets and ensuring business continuity. Cybersecurity is a continuous and dynamic process that requires constant vigilance and adaptation to the new threats that appear on the horizon. In 2024, the companies that are best prepared will be those that not only adopt the best security practices, but also cultivate an organizational culture focused on protecting their data and operations.
*Eduardo Hiro is a founding partner of 5F Soluções em TI. A specialist in cybersecurity, he is the director responsible for the company’s Products and Solutions area.